ABOUT THE BRAND     THE BRAND More than just footwear, apparel and accesories, Converse is a story of legends, heroes, and innovators tied together by love of sport. It is a script that spans nearly a hundred years; the ultimate highlight reel. It is a catalogue of great moments starting from the playing fields and hard courts spilling into everyday lives. Converse is an American original. Converse is for those who choose their own paths. It all started in 1917 with a basketball shoe that looked and performed like no other before it. It was simply made of canvas and a rubber sole. But it changed the way people played the game. They called it the All Star - the All Star Chuck Taylor. And it made Converse as much part of the game as the ball. While shoes have changed, the story has not. As long as there is basketball, there will be Converse. Years have passed and things are not the same. Today, Converse is not just canvas and a rubber. Converse has grown in epic proportion. Today, Converse comes in great collection of global high-technology performance footwear from the most sought-after basketball - meticulously constructed to withstand the rigors and demands of today's heart-pounding games on the hard court - to Cross Training. Running, Action Sports, and Lifestyle/Fashion category with the same all-time favorite-the All-American, All-Original, All-Star Chuck Taylor.